Ripley’s Believe It or Not! in London. Step into the weird and wonderful world of Ripley’s Believe It or Not! in London’s West End, and discover a unique collection of bizarre and unusual artifacts from around the world. Designed to challenge the mind and produce gasps of astonishment at every twist and turn, the attraction appeals to young and old alike, making a trip here a perfect family day out! Explore at leisure and discover interactive zones like the Mirror Maze, mind-boggling models like the matchstick replica of Tower Bridge, and much more! Book and Save 15% Off Ripley's Believe It or Not! in London.