Shop Now and Save 60% Off Simple Shoes. More Simple® was founded on a Friday morning in 1991 by Eric Meyer, who sought to counter the excesses of the previous decade with a shoe brand that defied the norms of the market. Meyer envisioned casual footwear that eschewed flash and ego, focusing instead on sustainability and inclusivity. With this philosophy at its core, Simple® quickly gained traction far beyond its Central California origins. Skaters, musicians, architects, professors, fashion enthusiasts, and individuals from all walks of life began embracing the brand. And thus, Simple® began its journey, shaping a diverse and storied legacy.