Hard Rock Cafe New York Times Square. At the Hard Rock Café New York, every meal is an experience, whether on the road or on a lunch break. Dine in style and feel like a star at this popular restaurant, located in the heart of iconic Times Square in New York City. Savor a 2- or 3-course, fixed-price meal with choice of theme: bluegrass, hip-hop or jazz. Enjoy the Legendary Burger, ribs, salmon, steak or a vegetarian option for the main course along with a side and desert. Coffee, tea or soft drink included. Book with us and Save 5%! Hard Rock Cafe New York Times Square.