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4K Ultra High-Definition Resolution: The LA9700 has 4 times the pixels as a comparable size 1080p television; the pixels are also one-fourth the size of pixels in a full HD 1080p TV. This means amazing detail and no discernable pixels even if your face is pressed against the screen-but who'd want to do that!? You can check out this link if you're interested in learning more about 4K resolution and its benefits. Ultra HD resolution is useless without the proper foundation; LG's done a great job ensuring you get the most out of your 4K TV. TruMotion 240Hz: LG's 4K TVs have a refresh rate of 240Hz. A refresh rate of 240Hz means that you'll be able to watch your favorite fast action sports, movies, or games virtually free of motion blur. Tru-Ultra HD Engine – 4K Upscaling: The LG LA9700 is equipped with a Tru-Ultra HD engine and a dual-core processor that is capable of upscaling all your content to near Ultra HD quality. Upscaling content on an LG 4K TV is a 4-step process; this process enhances the details of all broadcasts, movies, sports, and games. You'll get the viewing experience you expect from a 4K Ultra HD TV. And Get the LG 65LA9700 - 65" 4K Ultra HD LED TV for just $2,999.99, plus get Free White Glove Delivery and No Sales Tax [except CA, CO, MA, MI, OH] Code: FATHERSDAY23.