Direct Full Array - Bright whites, dark blacks and incredible contrast. Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience. NQ4 AI Gen2 Processor - Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience. Watch in glorious 4K, even if it wasn't filmed that way* - From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience. So buy this Samsung QE50Q80DATXXU 50inch QLED UHD 4K Quantum SMART TV WiFi Dolby Atmos - £799.00.