4K Ultra High-Definition Resolution: The LA9700 has 4 times the pixels as a comparable size 1080p television; the pixels are also one-fourth the size of pixels in a full HD 1080p TV. This means amazing detail and no discernable pixels even if your face is pressed against the screen-but who'd want to do that!? You can check out this link if you're interested in learning more about 4K resolution and its benefits. Ultra HD resolution is useless without the proper foundation; LG's done a great job ensuring you get the most out of your 4K TV. So Get the LG 55LA9700 - 55" 4K Ultra HD LED TV for just $1,999.99, plus get Free White Glove Delivery and No Sales Tax [except CA, CO, MA, MI, OH] Code: FATHERSDAY22.