Yurbuds 'Focus' Sports Earphones. Seth Burgett, President and CEO of Yurbuds is an active triathlete. While training for an Ironman event he was frustrated by the pain caused by earphones so with his background in surgical devices he set out to design ergonomically fitted earphones that are designed around doing sport. Through thousands of user interviews and focus groups with athletes around the country, the Yurbuds team have fine-tuned the product based on direct user input and feedback. So buy this Yurbuds 'Focus' Sports Earphones Was £25.00 Now £22.50.